Once you decide to work with us, we will set up a 30–45-minute call to go over the process and your brand’s go-to-market strategy. First, we will conduct a thorough needs analysis to comprehend what outcomes your business is seeking—whether it’s sales, appointments, leads, or other specific goals.
Secondly, we’ll delve into reviewing the total margins, understanding that perks platforms typically desire a cut of the sale through a revenue-sharing model. If the total margin stands at 20%, it’s crucial to ensure that the user receives the better deal. We recommend offering the user a 15% discount and granting the publisher partner a 5% revenue share per sale. In cases where an exclusive discount can’t be provided (not merely an exclusive code), some perks platforms have cashback or points programs where they offer users a portion of the revenue share as cashback. At Employee Perks Consulting, we generally don’t favor this approach as it tends to perform less effectively than offering a direct discount. However, we’ll guide you through this option to assess if it might align better with your brand.